At the beginning of 2014, with the approaching of the 14th China xiamen international stone fair, the discussion about the new prospect and trend of stone industry has become a hot topic.China stone association zou President hopes stone enterprises to see the potential of the home decoration market, encourage stone enterprises to transform and develop the home decoration market.

Stone companies scrambled to enter the property market during the boom years, but now there are fewer high-end projects and less demand, zou said, adding that changes in the engineering market have created opportunities for consolidation in fujian's stone industry.

Stone enterprises, on the other hand, are also actively looking for a way out, with the help of a strong capital base and industry influence, technical innovation, industrial upgrading, development of long distance and become the main direction of many large enterprises, improve the production, equipment, environmental protection level, will be integrated use of various resources, take the lead in pushing the stone the arrival of the era of large integrated.

Before that, the small and micro enterprises represented by xien stone industry in xiamen, fujian province, pursued the strategy of "small but beautiful" and adhered to the road of differentiated development.When small but beauty meets big integration, how should fujian stone industry continue to develop in a differentiated way?

"Xiamen xien stone industry will certainly follow the general trend, because differentiation and integration are not contradictory."Deng xiaozhong, general manager of xiamen xi 'en stone industry, said, "facing difficulties and embracing change is a fine tradition we adhere to in our development. Personalization and characterization are the labels of our development process, so we are very confident in integration."

Throughout the development of xiamen sheehan stone, with the outbreak of the financial crisis as a watershed, xiamen sheehan of mediocre, but later window, there is no lack of more stunts, such as SAI designer team and Japan combined, and the stone material no. 5 warehouse together hand in hand, and as well as the company's strategy to achieve a key, quanzhou and show the xiamen sheehan excellence in integrated marketing vision and strength.

In integrated marketing, xiamen sheehan stone's most outstanding masterpiece is the "canary hemp stone villa theme of gold", it in no. 5 warehouse luxury stone and gold drill high-grade exterior wall dry hanging stone material as the foundation, such as hemp is assisted with Italian wine high-end products, the Japanese SAI designer team the most international vision and level of design to an extreme, by the designer, stone business, three-way interaction of consumers, not only the integration of the software and hardware resources of science, has brought vitality to the means of development of industry.

Not only that, in order to solve the problem of gold drill linen supply tight, xiamen sheehan and Russia's canary hemp Armenian gold miners mining underwriting the supply agreement signed a 20-year, solve the import of fins fine stone, el Salvador, canary gold, yellow, gold, Oman Oman, oh king stone, Armenia and such high-grade exterior wall dry hanging stone trouble back at home.

At present, Russia and Armenia's foreign inspection team has officially in xiamen sheehan domestic sales department, January 21, 2014, the inspection team, along with the Japanese designer team is canary gold hemp stone "theme villa" pattern has carried on the new discussion and communication, the next day also shoot video for xiamen sheehan stone headquarters, in order to open up "canary gold hemp stone villa theme" Russian customer market looking for the new road.

According to the news, xiamen shinn will take "canary gold hemp villa" two sides of the wall of real moved to xiamen international stone fair exhibition site (booth no. : D007), let the customer directly the effect of experience design, open up a new model of experiential marketing, behind that also have the trace of integration, namely, quanzhou and xiamen sheehan stone a key strategic alliance of the company.

Quanzhou first key for xiamen xi 'en's fist product "natural wine cellar villa" production of three-dimensional space imaging software, after the customer only need to log in the website, can be generated through the software three-dimensional simulation picture, easy to "self-service" stone combination, find the most ideal stone, to see the satisfactory decoration effect in advance.

Second, quanzhou, a key used to develop the virtual prototype library "big board", for big plate of xiamen sheehan stone production, realize the preview type "visualization" stone, with xiamen sheehan ace stone product canary hemp Armenian gold high-grade exterior wall dry hanging stone as an example, its excellent properties can be doubled beautiful villa, value, but if you want to use it to make the example room of different style for customer visiting experience, obviously costly, difficult to achieve.But through "stone visualization", customers can easily see the effect of stone paste on the wall, at a glance.

In this way, the trend of stone industry integration not only did not let xiamen xi 'en stone industry small and beautiful encounter trouble, but also harvested the happy ending of the same road, I believe that in xiamen xi 'en this full of vision and wise thinking, more stone enterprises will also usher in the brilliant integration era!(China xiamen international stone fair)